Packaging Trends & Custom Product News.
Looking for the latest news on packaging trends, custom product ideas and gift with purchase promotional marketing?
Check out the below from our MaCher Australia team for insights and inspiration.
Sustainable Luxury Wine Packaging
Our team of designers, packaging engineers and manufacturing experts set out to tackle the challenge of sustainable luxury wine packaging. Luxury wine packaging is known [...]
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Black Friday and Christmas Gifting Trends
We know that marketers and brand owners are reflecting on the performance of their seasonal sales campaigns, particularly during the holiday period. How is your [...]
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Re-Defining Luxury Liquor Packaging
Luxury liquor packaging is undergoing a huge transformation, as sustainability takes centre stage in the design process. Re-defining luxury packaging becomes not just a creative [...]
Read MoreHow we work with packaging & product trends
We look at upcoming trends for all the industries we work with, and we frequently see a lot of cross over. It’s not uncommon for a trend to start in one industry before carrying across and provides inspiration to others.
Our goal with this news page is to provide inspiration on how you can maximise the success and engagement of your promotions by applying upcoming trends.
We work with major brands in the liquor, health & beauty, grocery, and retail industries. Our role is to create physical touch points that engage and excite consumers, building connection between consumers and brands.
By being so specialised in the ‘brand gifting’ space, we know what’s going to work for the brands we partner with.
So, identifying future trends ensures we create products that connect with consumers when they’re launched into market. To do this we subscribe to trend forecasting and industry insights, but we also watch the market very closely.
In addition to trend considerations and brand guidelines, there are of course a range of commercial strategies that sit behind all of the work we do, including to increase sales, launch new products and build brand awareness.
Our team is always available talk about projects in more detail, including commercial strategies specific to your brand objectives.
The trend of emotional design in packaging & creating deep consumer connections
Emotional connections play a pivotal role in shaping consumer decisions. Designers and marketers alike understand the significance of emotional design, which can profoundly influence how consumers perceive and interact with a brand.
