Packaging Trends & Custom Product News.
Looking for the latest news on packaging trends, custom product ideas and gift with purchase promotional marketing?
Check out the below from our MaCher Australia team for insights and inspiration.
Measuring and Reporting Our Impact: 2025 Impact Report
We’re proud to announce the release of our 2025 Impact Report, a benchmark representing five years of measuring, tracking, and sharing our Environmental, Social, and Governance (ESG)
Read More
Gift-With-Purchase Strategies for Instagram & TikTok
In the beauty and skincare industry, gift-with-purchase promotions do more than drive sales, they create content opportunities that thrive on Instagram and TikTok. These platforms reward brands
Read More
Why MaCher Australia Became a Certified B Corp
At MaCher Australia, we believe packaging and branded products should do more than just hold product. They should tell a story, represent a brand’s values, and above
Read More
Sustainable Luxury Wine Packaging
At MaCher Australia, we’ve developed a sustainable luxury wine packaging range that proves premium design and environmental responsibility can go hand in hand. Our packaging designers and
Read More
Boost Sales with Black Friday and Christmas Gifting
We know that marketers and brand owners are reflecting on the performance of their Black Friday and Christmas seasonal sales campaigns, particularly during the holiday period. How
Read More
Re-Defining Luxury Liquor Packaging
Luxury liquor packaging is undergoing a huge transformation, as sustainability takes centre stage in the design process. Re-defining luxury packaging becomes not just a creative challenge but
Read MoreHow we work with packaging & product trends
We look at upcoming trends for all the industries we work with, and we frequently see a lot of cross over. It’s not uncommon for a trend to start in one industry before carrying across and providing inspiration to others.
Our goal with this news page is to provide inspiration on how you can maximise the success and engagement of your promotions by applying upcoming trends.
We work with major brands in the liquor, health & beauty, grocery, and retail industries. Our role is to create physical touch points that engage and excite consumers, building connection between consumers and brands.
By being specialised in the ‘brand gifting’ space, we know what’s going to work for the brands we partner with.
Identifying future trends ensures we create products that connect with consumers when they’re launched into market. To do this we subscribe to trend forecasting and industry insights, but we also watch the market very closely.
In addition to trend considerations and brand guidelines, there are of course a range of commercial strategies that sit behind all of the work we do, including to increase sales, launch new products and build brand awareness.
Our team is always available talk about projects in more detail, including commercial strategies specific to your brand objectives.
The trend of emotional design in packaging & creating deep consumer connections
Emotional connections play a pivotal role in shaping consumer decisions. Designers and marketers alike understand the significance of emotional design, which can profoundly influence how consumers perceive and interact with a brand.
