The Challenge – Revlon Gift With Purchase
We worked with Revlon to design custom gift with purchase cosmetic bags for their summer holiday gifting campaign. As the campaign was being prepared nine months in advance of the promotional in store date, it was important that the cosmetic bag design reflect upcoming fashion trend forecasts.
Revlon Gift With Purchase Details
The gift with purchase campaign was scheduled to run in two major Australian retailers, with both needing their own exclusive offer.
Our Process
After presenting fashion trend forecasts for the upcoming season, the MaCher design team prepared a selection of recommended designs that adapted upcoming trends to complement the Revlon brand and appeal to the Revlon shopper.
Two hyper saturated colourways were designed, one for each retailer. The colour selection ensured the promotion was eye catching in store and the free standing bag style meant it was easy for in store teams to merchandise.
A printed bellyband was added to clearly communicate the pack contents and further differentiate the packs between the retailers.
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