The Challenge – FMCG Gift With Purchase
Barker’s of Geraldine approached us to design a FMCG gift with purchase range to celebrate their brand relaunch. They wanted ideas that would generate instore excitement about the expanded product range of sauces, chutneys, marinades and jams.
Their objective was to increase brand awareness and encourage product trial with high quality, purposeful and reusable gift with purchase packs that were authentic to the brand.
FMCG Gift with Purchase Details
MaCher designed and produced a series of limited edition packs. Each set included a custom designed box, full sized products from the Barker’s of Geraldine premium food collection and quality kitchen accessories.
The custom branded gift with purchase range included ceramic ramekins, a basting brush, cheese knives and a kitchen storage caddy.
Each box set featured beautifully illustrated graphics of the natural ingredients in Barker’s of Geraldine products, printed on a soft matt board stock to complement the aesthetic of the brand relaunch.
The increased brand recognition helped Barker’s continue their growth from boutique food producer to one of the most reputable premium grocery brands in New Zealand & Australia.
Our Process
When developing gift with purchase solutions for brands, we prioritise quality and ethical sourcing, designing custom products for long term reuse.
Our design and development teams consider the needs of both our clients and the end customer, ensuring the products we create are authentic to the brand and will be kept and valued by the consumer.
About Barker’s of Geraldine
The Barker family began making jams and preserves on the family farm in Geraldine, New Zealand in 1969. Still based in Geraldine all these years later, the range now includes a significant collection sweet and savory sauces, marinades, meal bases, spreads dressings and jams, establishing them as one of the most reputable premium grocery brands in ANZ.
LEARN MORE ABOUT BARKER’S OF GERALDINE
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