The Challenge

Create a luxury packaging range to celebrate the Wolf Blass Estates of the Barossa release of 4 unique wines from difference regions in the Barossa Valley.

The Solution

A premium gift box range designed to celebrate craftsmanship and hero the postcode of the regions, telling the story of how each unique environment produces these celebrated wines.

The Result

Originally intended for launch, the boxed range was so successful it now continues through travel retail.