The Challenge

Create an engaging shelf pack for a historic French Champagne, meeting global brand requirements while resonating with Australian consumers and standing out in a warehouse style retail environment.

The Solution

A simple box construction encasing a bottle and two glasses is elevated with foil details, elegant die-cut windows, ribbon carry handle and printed box internals.

The Result

Simple to execute and dynamic on shelf this ‘Limited Edition’ seasonal pack was reordered multiple times due to its sell-through success.