The Challenge

Celebrate the brand relaunch with a range of Gift-With-Purchase products, encouraging product trial and increasing brand awareness,

The Solution

A limited-edition boxed range, packaging the Barker’s of Geraldine premium food collection with quality kitchen accessories – ceramic ramekins, basting brush, cheese knives and kitchen storage caddy.

The Result

The increased brand recognition helped Barker’s continue their growth from boutique food producer to one of the most reputable premium grocery brands in ANZ.